American View ProductionsSERVICES
The secret has long been out of the bag. The Latino market is the 800 pound gorilla in the room. Reaching that market, however, has been troublesome for some businesses. Do we reach out in Spanish or English? What’s the difference between Mexican-Americans and Puerto Ricans? Do we use local print media or regional TV? What dialect do we translate English into? What are the sensitivities to consider?
All very good questions and for years AVP has provided its clients appropriate answers. Each question has its’ own considerations that must be weighed against cultural sensitivities, geographic realities, regional tastes, and good old demographics and market research.
Reaching the Latino Market:
