Rebranding an organization like Connecticut Housing Partners (CHP) isn’t a simple overnight task. For 25 years, CHP was known as Mutual Housing Association, a respected brand that was sometimes confused with other similarly named entities. So, when their target market grew, CHP knew that a rebranding opportunity existed. By including Connecticut in the name of the organization and including a clear understanding of the industry and its relationships, CHP created a new brand that is easy to transition and grow into. Even the logo better represents and appeals to the community it serves. AVP also created a new website and printed CHP Strategic Report, which reflects the new look and feel of the organization.
Branding, Content, Photography, Print
