ABCD, Inc. was in a state of transition; new leadership, expanded direction, and a reputation which needed to be appreciated when they turned to American View Productions for support. A brand change was the first order of business which AVP was certain to make an inclusionary process with community, staff, partners, Board, and leadership involved. Alliance For Community Empowerment was the new flag but it needed to be executed. New signage, graphics, website and communication policies were all needed deliverables. Taking it further, during the Covid Pandemic AVP made certain Alliance For Community Empowerment continued to be seen as a community leader through Facebook live streams by leadership and staff. The newly named organization has quickly developed a reputation as an effective contemporary agency.