The Environmental Task Force needed to make certain it let the Greater Bridgeport Community know about is environmental fund. So, they picked AVP to do so because of its local connections, understanding of the media, and ability to market on social media and online. AVP created the ETF brand, built their website, created an eMarketing approach, and organically through grassroots efforts made certain no stone was left unturned. The fund successfully distributed its funds throughout the diverse community.