ExcEL Leadership Academy needed an entire strategic marketing campaign to help roll out its effort to bring educational services to children whose first language was not English. AVP created a comprehensive campaign which included website development, social media activity, video production, brochure production and public relations. AVP also helped to create ExcEL’s latest website: MUSE – designed to showcase portfolios for ExcEL’s Micro-credentials program. All of the work was branded consistently and AVP worked with Excel to execute the campaign within a non-profit budget.