Elizabeth Torres, going from a large non-profit to her newly formed business called on AVP to do for her what was done before when she led Bridgeport Neighborhood Trust. That is create a name and logo for her housing counseling agency. AVP created her new iconic logo and website. It was critical to Ms. Torres that the new image portrayed professionalism and an informal nature to match her management style. We believe while this is the case study for a smaller client it does show AVP’s ability to create a logo that hits the mark.