As a marketer you may think social media and mobile are better than old school email marketing. You may also believe that email marketing is a dying fad, right? Wrong. Email marketing still proves to be the most profitable means of marketing. Here’s why…
Cost Effectiveness
Email marketing is more cost effective than other types of marketing. Depending upon your service provider, you can send multiple emails and have as many subscribers as you want. According to industry sources such as Campaign Monitor, email marketing generates $38 for every $1 spent.
Simplicity
Setting up an email marketing campaign is very easy. Most providers offer user friendly interfaces that create and send out simple emails. Depending on the email service you may find sample templates that are easy to use. But if you’re looking to customize your campaign it is best to turn to the experts.
Email marketing is targeted
With email marketing, targeting a specific audience is a breeze. You have the ability to segment your contacts based on their status, demographics and other information. Doing so ensures that you will send relevant content to those people.
Email marketing can easily be shared
Email makes it easy for recipients to share the content with their friends by the push of a button, they can forward the email or many platforms even allow you to share directly to Facebook.
Email marketing is essential for any business, big or small. The opportunities with email marketing are endless and if you have yet to consider email marketing for your business, now is the time!
Need help customizing your email blast? Don’t worry AVP has you covered!
